
I thought I’d start off the new year by doing something I haven’t done in a long time, which is buy some video game stock.
We’ve all been hearing for months now that the economy is in the crapper and that we should all start ripping the gold out of our mouths and melt it down, because soon paper money won’t mean anything as the world is thrown into social and financial chaos, but I’m a little more optimistic. It’s a fresh calendar, in three weeks someone else will be crapping in the White House toilets, and honestly, the world has more room to grow right now than it does to fall.
Residing in said world is a little video game company called Electronic Arts (ERTS). When I first began trading video game stocks back in March, the world was a different place. I would have loved to buy EA stock back then, but at the time everything was chicken and waffles, and it was trading at over $50 a share! I could not afford that. As of the closing bell on Friday, though, it was selling for a very affordable $17.44, so I bought seventeen shares, which cost just over 300 clams.
This is definitely a gamble though, seeing as how a few of EA’s big games (Mirror’s Edge, Dead Space) didn’t exactly sell like hotcakes over the holidays, resulting in many layoffs. For investors though, layoffs can mean good things, because it usually signifies restructuring in order to be more efficient (a.k.a cha-ching). Also, if when sequels come out for these games, and maybe even Army of Two, they will almost definitely sell much better, making the sub-$18 price tag a steal right now.
Fingers crossed!

Russ Crandall:
Tyler Miller:
Steve McKay:
Giang Cao:
EA’s probably a good choice, they have a lot of games under them that will probably be pretty big in ’09 – Star Wars: The Old Republic, Dante’s Inferno and Brutal: Legends. Not to mention all the regular sequel / movie franchise stuff.
Plus, if all of EA’s new IP’s fall flat, then they’ll revert back to old EA and coin it in by releasing six Madden games every year, and charging a fortune for “horse armour” ie worthless, DLC.
You can’t lose